Republic Day - 26 kites on 26 January
Establishment of Constitution gave a flight of empowerment to citizens of India with the power to choose their own govt and paved way for democracy. The idea explored the most fundamental device of flight - kite. 26 kites on 26 January made in
tricolour. Hues derived from VIS ID (HP Guidelines).
Client HP Studio & HP India
Category Internal Communication
USP Campaign standing tall on one device
Designs of kites are modern representations of the messages kites are carrying.
Geometrical shapes are to stay close to the fundamentals.
Geometrical shapes are to stay close to the fundamentals.
Emailer carrying the QR code which on scanning leads into a landing page for an activity.
Installation captured in the office
